M HospitalityThailand
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About M Hospitality

We create concepts that work in real kitchens, with real teams, for real guests.

Our background

M Hospitality is a hospitality consulting firm that builds profitable food and beverage concepts for hotels, restaurants and food entrepreneurs. Our team's experience spans five-star hotels, airport lounges, high-volume kitchens and delivery-driven brands.

We combine structured workflows, realistic costing and strong brand positioning to reduce risk, improve efficiency and build profitability that lasts.

Nico Merten, founder of M Hospitality

Nico Merten

Founder and advisor

Nico has more than 20 years in international hospitality, 15 of them in Thailand. His background spans five-star luxury hotels, Michelin-recognised dining, large-scale banquets, and high-volume delivery and ghost-kitchen concepts.

Career in hotels

  • Amari and Mövenpick: Sous Chef, then Head Chef.
  • Anantara Siam and Anantara Riverside: Executive Sous Chef, then Executive Chef, leading several outlets, large banquets and teams of 120+.
  • Avani Hotels: joined the opening team for pre-opening setup and launch.

Building concepts

  • 2019Introduced the first Berlin-style döner kebab to Thailand with Berlin's Döner Kebab, building a multi-outlet, multi-brand operation with a central kitchen before exiting.
  • 2021Opening of Avani Khao Lak: set up and launched the kitchen and team.
  • Since thenHelped develop 10+ kebab shops in Thailand and supported 20+ restaurant and food concept openings.
  • TodayFounded Nico's Grill & Kebab House, Protein Grill, Protein Box & Wrap It.

The people behind M Hospitality

  • Chef Aris

    Chef Aris

    Director

    15+ years in luxury hotels, including Sheraton, Sofitel and Avani across Thailand. Specialises in operational setup and menu development for Thai and international cuisine, with a focus on consistency, cost control, kitchen efficiency, pre-opening support and team training.

  • Chef Amir

    Chef Amir

    Project Chef

    20+ years in professional kitchens, specialising in Italian and Mediterranean cuisine. Has worked in Austria, Switzerland, Germany and Thailand, including Avani Hotels, alpine hospitality concepts and Michelin Guide-listed restaurants in Germany. A former Chef de Cuisine with pre-opening expertise in kitchen setup, menu development and team training.

  • K. Nisara

    K. Nisara

    HR & Legal

    10+ years of professional experience. Grew up and studied in the United States, and is fluent in English and Thai. Oversees recruitment, contracts, payroll coordination, employee relations and compliance with local laws and regulations.

  • Philipp

    Philipp

    Marketing

    10+ years in online marketing and business development across industries. Responsible for marketing strategy and growth, including digital channels, performance marketing, partnerships and customer acquisition.

Have a project in mind?

Tell us where you are and we'll suggest where to start.

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